Why Cover Letters Still Matter and How to Write a Killer One

Carlos Stanza

November 26th, 2024

In the age of one-click applications and automated hiring systems, it’s easy to think that cover letters are outdated relics of the past. After all, aren’t hiring managers just skimming resumes to check off qualifications? While it might seem like that’s the case, the truth is quite different. Cover letters remain a critical tool for standing out in a sea of applicants.

But don’t just take my word for it. According to a survey by ResumeLab, 83% of hiring managers and recruiters say that cover letters influence their hiring decisions, and 74% said they prefer candidates who include one. In many cases, a cover letter is your first opportunity to show who you are—not just what you’ve done. It’s a chance to connect, share your enthusiasm for the role, and tell your story in a way a resume simply can’t.

So, if you’re ready to transform your job applications, let’s dive into why cover letters still matter and how to write one that genuinely shines.

Why Cover Letters Are Still Essential

1. A Bridge Between You and the Company

Your resume might tell an employer what you’ve accomplished, but your cover letter answers the crucial question: Why you? This is where you connect the dots between your experience and the company’s needs. For instance, if you’re applying for a marketing role at a sustainability-focused company, your cover letter is the place to explain why your passion for green initiatives aligns with their mission.

In fact, research by CareerBuilder shows that 45% of recruiters reject applications that don’t include a cover letter—especially when the role demands strong communication skills or creativity. It’s not just a box to check; it’s a way to build a bridge and show you’ve done your homework.

2. A Showcase of Your Communication Skills

Let’s face it: Being able to express yourself well in writing is a crucial skill in almost every industry. A polished, thoughtful cover letter shows recruiters that you can articulate your thoughts clearly and professionally. According to a LinkedIn survey, 82% of employers rank strong communication skills as one of the top qualities they look for in a candidate.

Even beyond content, the tone and style of your writing can reveal a lot about you. Are you warm and personable? Confident without being boastful? Your cover letter is your chance to present yourself as more than just a list of qualifications.

3. It Adds Context to Your Resume

Sometimes, a resume just doesn’t tell the full story. Maybe you’re changing careers, returning to the workforce after a break, or applying for a role that’s slightly outside your current experience. A cover letter is where you can fill in the gaps.

For example, imagine you’re transitioning from sales to project management. Your resume might highlight your ability to close deals, but your cover letter can explain how that experience taught you to lead cross-functional teams, manage deadlines, and drive results—skills directly relevant to project management. Without the cover letter, a hiring manager might overlook you.

4. It Makes You Memorable

Recruiters read a lot of resumes—many of which look remarkably similar. But a well-written cover letter? That’s your chance to stand out. Share a story about how you overcame a challenge in your last role, express genuine excitement about the company’s latest product launch, or explain why their values resonate with you. Those personal touches are what make you memorable.

How to Write a Killer Cover Letter

1. Start Strong: Hook Their Attention

The first sentence of your cover letter can make or break it. Don’t start with something generic like, “I’m writing to express my interest in…” Instead, try a hook that grabs their attention. For example:

“When I first read about [Company’s] commitment to innovation in renewable energy, I knew I wanted to be a part of your team. With three years of experience managing green energy campaigns, I’ve seen firsthand how the right strategy can drive lasting change.”

This not only highlights your interest in the company but also immediately ties your experience to their goals.

2. Highlight Your Most Relevant Achievements

Your cover letter isn’t the place to rehash your resume; it’s your chance to focus on the 2–3 achievements that are most relevant to the job. And whenever possible, use numbers to quantify your impact.

For instance, instead of saying, “I managed a team,” you could write:

“As the leader of a 10-person sales team, I increased revenue by 25% within six months by implementing a new client acquisition strategy.”

3. Customize Every Cover Letter

One of the biggest mistakes candidates make is using the same cover letter for every job. Recruiters can spot a template from a mile away. Instead, take the time to research the company and mention specific details about their mission, values, or recent achievements. This shows you’ve done your homework and genuinely care about the opportunity.

4. Inject Some Personality

Hiring managers are people too, and they want to hire someone they’ll enjoy working with. Don’t be afraid to let your personality shine through in your writing. For example, if the company has a fun, casual culture, your tone can reflect that. Just make sure it’s still professional and appropriate.

5. End with a Call to Action

Close your letter by reiterating your enthusiasm for the role and inviting the recruiter to take the next step. For example:

“I’m excited about the opportunity to contribute to [Company’s] success, and I would love to discuss how my skills and experience align with your needs. Thank you for your time and consideration, and I look forward to speaking with you soon.”

The Power of Cover Letters in a Digital World

You might be wondering: With all the automation in hiring, will anyone even read my cover letter? The answer is yes. While Applicant Tracking Systems (ATS) might initially scan applications for keywords, recruiters and hiring managers still review cover letters once the shortlist is generated. A personalized, thoughtful cover letter can make you stand out, especially in roles that demand communication skills or creativity.

And here’s the kicker: Writing a great cover letter doesn’t just help you get the interview—it also prepares you for it. By reflecting on your accomplishments and why you’re excited about the role, you’ll walk into the interview with more clarity and confidence.

The Bottom Line

Cover letters are more than just a formality—they’re a golden opportunity to tell your story, connect with employers, and stand out from the competition. By personalizing your letter, highlighting measurable achievements, and showcasing your personality, you can make a lasting impression that puts you one step closer to landing your dream job.

So, don’t skip the cover letter. Embrace it as a tool to show the hiring manager why you’re not just qualified for the job, but the perfect fit for their team.

Make your application stand out with a professionally crafted cover letter from Resumefin. Our experts are ready to help you showcase your skills and land your dream job. Email carlos@resumefin.com today for personalized assistance!

Works Cited

1. CareerBuilder. “77% of Recruiters Reject Applications Due to Typos.”

2. LinkedIn. “Top Skills Employers Value in 2024.”

3. ResumeLab. “Survey: The Importance of Cover Letters in Hiring Decisions.”

4. CareerBuilder. “45% of Recruiters Require a Cover Letter.”